Our Story

The British Agent was founded by Jonathan Crawley, a seasoned UK retail executive with more than 35 years’ experience in buying, merchandising, product design, sourcing, and supply chain. After leading major brands like Habitat, Harrods, Conran, and OKA — Jonathan moved to Asia to bridge the gap between UK retailers and their sourcing bases.

Why We're Different:

• We cut through layers and act directly on your behalf

• We’re based in Asia and work across China, Vietnam, India, and Indonesia

• We speak the language of both the buying office and the factory floor

• We align every action with your commercial outcomes

• We support sustainable, circular sourcing models when needed