Meet the team

Jonathan Crawley

Robin Luo

Jonathan Crawley: Founding Consultant

Jonathan Crawley has held senior leadership positions and consulted for some of the UK’s most design-led, complex, and iconic retail businesses.

Executive Roles:

OKA – Interim Director, Buying, Sourcing, Quality & Supply Chain

Van Hage Garden Centres – Chief Executive Officer

Habitat – Group Commercial Director

Conran Retail Group – Managing Director

Harrods – Director, Private Label

ILVA UK – Managing Director

The Burger Brothers – Co-Founder

Consultancy Roles:

Auctiontag / in2corporate.com

The White Company

YOO Worldwide

Cox & Cox

Melia hotels

Jade Jagger

Town Centre Securities

This is a selection of clients and roles. A full client list and case studies are available upon request.

Robin Luo: Consultant

Boasting 23 years in the home furnishing industry, Robin holds a genuine passion for home decor, home furnishings and solid expertise in management and operations. Having served as a core operations member for high-end luxury brands and domestic factories, he has overseen full-process management (production, procurement, R&D, design) and mastered market standards across China, Asia, and the UK.

Robin is responsible for our Asia local manufacturing operations and is based close to Shanghai.


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