Meet the team
Jonathan Crawley
Mark Liddiard
Robin Luo
Jonathan Crawley: Founding Consultant
Jonathan Crawley has held senior leadership positions and consulted for some of the UK’s most design-led, complex, and iconic retail businesses.
Executive Roles:
OKA – Interim Director, Buying, Sourcing, Quality & Supply Chain
Van Hage Garden Centres – Chief Executive Officer
Habitat – Group Commercial Director
Conran Retail Group – Managing Director
Harrods – Director, Private Label
ILVA UK – Managing Director
The Burger Brothers – Co-Founder
Consultancy Roles:
Auctiontag / in2corporate.com
The White Company
YOO Worldwide
Cox & Cox
Melia hotels
Jade Jagger
Town Centre Securities
This is a selection of clients and roles. A full client list and case studies are available upon request.
Mark Liddiard: Consultant
Mark Liddiard’s expertise in Homeware, Fashion Accessories, and Apparel, enables him to help brands improve processes, resolve product issues, and reduce quality costs.
Drawing on extensive experience in Product Development, Quality Assurance, and Compliance, Mark has supported many businesses in developing safe, compliant, and high-quality products through PDQA, the business he founded in 2013.
The mission of PDQA is to deliver practical solutions that drive product excellence and protect brand reputation. Mark’s skills and experience are now available to customers of The British Agent.
After studying Engineering at Brunel University, Mark entered the world of retail and for the first 17 years of his career he has worked with leading UK retailers including Marks & Spencer, Debenhams, Tesco, and Habitat.
Robin Luo: Consultant
Boasting 23 years in the home furnishing industry, Robin holds a genuine passion for home decor, home furnishings and solid expertise in management and operations. Having served as a core operations member for high-end luxury brands and domestic factories, he has overseen full-process management (production, procurement, R&D, design) and mastered market standards across China, Asia, and the UK.
Robin is responsible for our Asia local manufacturing operations and is based close to Shanghai.